Personal Branding

I don't usually share articles on this blog, but when I do, they are must reads.

In particular (on blogging):

  • It’s like a resume, only better. I know of a few people who have had blog posts lead to job offers!
  • Helps you learn. Organizing knowledge always helps me synthesize my own ideas. One of the tests of whether you understand something is whether you can explain it to someone else. A blog post is a great way to do that.
  • I’ve gotten invitations to conferences and invitations to speak from my blog posts. I was invited to the TensorFlow Dev Summit (which was awesome!) for writing a blog post about how I don’t like TensorFlow.
  • Meet new people. I’ve met several people who have responded to blog posts I wrote.
  • Saves time. Any time you answer a question multiple times through email, you should turn it into a blog post, which makes it easier for you to share the next time someone asks.
  • It can be intimidating to start blogging, but remember that your target audience is you-6-months-ago, not Geoffrey Hinton. What would have been most helpful to your slightly younger self? You are best positioned to help people one step behind you. The material is still fresh in your mind. Many experts have forgotten what it was like to be a beginner (or an intermediate). The context of your particular background, your particular style, and your knowledge level will give a different twist to what you’re writing about.

Thank you, Deb-san, for sharing this awesome article.